The Idea Becomes A Machine That Makes The Art
Exploring Tradition and Innovation in Textile Design
The rich textile heritage of Battilossi, a Turin-based company known for seamlessly merging ancient carpet-making traditions with contemporary design, converges with the innovative vision of STORAGEMILANO. This dynamic design studio, spanning diverse creative realms from architectural concepts to material-focused installations, engages in a dialogue centered around technique.
United by a shared dedication to exploration, their collaboration gives rise to a novel concept, characterized by designs adaptable to endless variations. Through an interactive exchange, the project unfolds to unveil myriad weaving possibilities within a singular design. This process breathes life into the project, revealing diverse weaving techniques that elucidate and celebrate ancient methods, often shrouded in obscurity and accessible only to industry insiders.
Inspired by the innovative vision of artist Sol LeWitt, our rugs reflect a profound exploration of design and creativity, guided by his influential artistic inquiry. Drawing from LeWitt’s legacy, we delved into the realm of mark-making and linearity in textile design, experimenting with various techniques to unlock the multiple dimensions of pattern expression. Through meticulous exploration, we examined how each technique shapes not just the visual appeal, but also the tactile and spatial perception of the design.
This collaborative experiment has propelled us to push the boundaries of textile art, with Battilossi serving as both guardian of tradition and pioneer of innovation within the industry. Our forthcoming event transcends mere exhibition; it offers an immersive encounter inviting visitors to engage with the exquisite quality and craftsmanship infused into each creation. It’s a testament to the transformative power of human skill, elevating humble materials into living works of art.
In our meticulous organization of lines and modular structures, we evoke a sense of controlled chaos, creating visual narratives that captivate the eye. The intricate graphic patterns serve as a canvas for showcasing the technical virtuosity of our weavers, demonstrating the boundless potential for expression within a single design. Our approach involves the fusion of diverse processing techniques sourced from varied cultural landscapes, underscoring our commitment to innovation through cultural exchange.
Embracing the pioneering concept of Battilossi Moodboards, we unveil a new paradigm in textile presentation, allowing for the dynamic staging of complex projects. Each model conceived by StorageMilano is showcased in grand scale, before being presented in smaller samples, offering insights into the intricate weaving techniques that define each rug’s distinct character. This approach empowers interior designers to navigate the nuanced realm of textile creation, guided by Battilossi’s legacy of expertise and craftsmanship.
